Small business owners and entrepreneurs wear many different hats. Often you are the sales manager, the marketing department, the CEO and the bookkeeper rolled up in one busy bee.

How do you stay on task? One of our biggest challenges in this day and age is to stay focused. There are so many distractions, especially when you work for yourself on the computer. The email notifications pop up, friends send instant messages, the phone rings, the kids come home from school or the cat is hungry.

Many successful Internet entrepreneurs say we need to start limiting the distractions and focus on finishing a particular task, instead of trying to multi-task. For the longest time we were told multitasking is key — but not any more. And research supports it.

4-hour Work Week
Tim Ferris, who wrote The 4-hour Work Week, says that our urge to constantly check email is an addiction. He also says that multitasking lowers your IQ more than smoking marijuana it’s actually been proven in a scientific study! Pretty scary!
The 4-Hour work Week: Escape 9-5, Live Anywhere, and Join the New Rich

I knew I needed to change from a buzzing bee to a focused, sharp internet entrepreneur. During my work day I never ever reached the end of my to-do list. Every day I was left with a sense of failure, because I didn’t get enough accomplished. When I spoke to other entrepreneurs, this seems to be a very common problem.

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Out with the old “ in with the new. It’s time for change.
At the end of every year, many entrepreneurs feel the need create a new plan for the New Year. Many people like to make New Year’s resolutions, there’s even a whole website devoted to it. It seems like many of us try to make the same change year after year.

According to www.resolutionsnewyear.com the most popular New Year’s Resolutions are:

1. Spend more time with family and friends
2. Become fit
3. Cut down the extra fat
4. Quit Smoking
5. Quit Alcohol
6. Get out of debt
7. Learn something new
8. Become more organized
9. Help others
10. Enjoy life more

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I think the name comes from the movie industry, but I’m not sure. It is said that you should be able to finish your pitch to someone before the elevator reaches its destination. It’s a good idea to have a pitch ready, because you never know who you’re going to meet and when it’s necessary for you to talk about your business.

businessman_with_phone

Often one of the most difficult tasks small business owners face is to explain what they do in an interesting way. I don’t mean to say “I am a veterinarian”, that is not hard to do, but for marketing it is not enough. It’s not a statement people will necessarily remember, or something that will make them ask questions.

When someone asks you “what do you do?”, do they really want to know your profession or are they trying to start a conversation with you? Many times it’s just an invitation to a conversation. When you are a business owner you need to take every opportunity to spread the word about your business to others. The best marketing is often word of mouth, but for that to work, you need to be interesting.

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